Helping brands respond to the climate crisis – one tree at a time.”

Bas Fransen, CEO of EcoMatcher

Why EcoMatcher?

Decade of Action
Decade of Action

We live in the “decade of action”. Collective effort is required to address the biggest threat to humanity; the climate crisis. At EcoMatcher, we realize combating the climate crisis can also be a business opportunity for companies. Companies, however, need trustworthy partners that offer transparent sustainability solutions that meet client and employee demands. EcoMatcher helps companies achieve these sustainability goals.

Welcome to EcoMatcher
Welcome to EcoMatcher

Through EcoMatcher, companies can plant trees and complete forests in a transparent way and use them in their businesses. For example, companies can use the EcoMatcher platform to gift trees they planted to customers or plant a whole forest and distribute trees to each of their employees. They can even gift trees as a reward for finalizing a survey. The possibilities are numerous. With EcoMatcher technology, every tree planted can also be virtually visited.

How do we do that?
How do we do that?

EcoMatcher partners with vetted foundations from around the world specialized in planting trees. Organizations that plant the right trees at the right time in the right place. Through technology, EcoMatcher knows everything about every tree, such as location, date of planting, species, etc. EcoMatcher offers a comprehensive digital platform enabling companies to integrate tree-planting into their businesses. A win-win for all, including Mother Nature.

Our Team

Bas Fransen

After graduating from Delft University of Technology and after his time as officer of the Royal Dutch Navy, Bas had executive roles with Philips CE, Philips Semiconductors, IBM Technology and ASML before he started his startup career. Bas has been in Asia for over 20 years and lived in Taiwan, Japan and Singapore before he moved to Hong Kong.

Alvin Junianto Lan

Despite Alvin’s young age, he has already built up an impressive track record in developing software and start-ups in Indonesia. Graduated from Bandung’s famous Institute of Technology (ITB), Alvin is EcoMatcher’s Chief Technology Officer (CTO).

Jovian Christianto
Software Engineer

Jovian is software engineer of EcoMatcher. He has a strong background in web application and system design. Jovian graduated from Bandung’s famous Institute of Technology (ITB).

Kevin Setiawan
Quality Engineer

Graduate from Malaysia’s famous Monash University with a degree in computer science, Kevin is chartered to look after EcoMatcher’s incoming inspection and building processes (Standard Operating Procedures).

Reza Erdiansyah
UI/UX Designer

Reza has a strong background in UI/UX and graphical design for web and mobile app design. With more than 10 years of experience in the IT industry, Reza focussed to enhance the whole user experience of EcoMatcher.

Wei Sukianto
Software Engineer

Wei has a strong background in system architecture and back-end software engineering. Experienced as a software engineer for more than 5 years, Wei focussed on applying Machine Learning and Artificial Intelligence in EcoMatcher.

Software Engineer

A graduate of STMIK LIKMI University in Bandung, Hengky’s Bachelor’s degree in Operating Systems and Networking has led him to work in both startups and consultancies before joining EcoMatcher. His versatile skill set includes Linux, Jira, WooCommerce, Docker, Bitbucket, PHP, WordPress, and many more.

Karming Lai

Prior to joining EcoMatcher, Karming developed and managed corporate marketing and events teams in global organizations, including leading high-profile conferences and events with heads of state, renowned actors, and celebrity entertainers. She has played key roles in branding and communications, marketing strategy and strategic planning, as well as event management.

Dheanita Febriani
Social Media Content Manager

A public relations (PR) graduate from the bespoken Padjadjaran University in Indonesia, with huge interest in PR and Marketing related to especially sustainability.

Clyve Lo-A-Njoe
Cyber Security Officer

Over ten years of experience in information cyber security, ethical hacking, and phishing. At EcoMatcher, Clyve is in charge of cyber security, ensuring that EcoMatcher’s fast global digital platform remains safe for its customers and employees.


Samuel Chauffaille
Karen Storey
Atreyi Basu
Jennifer Liu
Ron Kamnuanthip
Jakob Boelens
Benelux / Germany
Charul Chaturvedi Jaitly
Christian Audroing

Youth Ambassador

Elodie Lambotte

Elodie, 13 years old and originally from Belgium, attends international school in Hong Kong. She is passionate about sustainability. The role of Youth Ambassador seeks to foster cooperation between corporations and younger generations in relation to the climate crisis.

See Elodie’s video, together with her friend Jack, here.

Advisory Board

Herman Wijffels

Herman Wijffels, Dutch economist and former CEO of Rabobank, is a widely recognized authority on sustainability, business and governance. He worked between 1981 and 1999 at the Rabobank, ultimately as CEO.From 1999 – 2006 he was chairman of the Dutch Social-Economic Council, an independent and influential advisory body of the government. From 2006 to 2008 Herman Wijffels was director and Dutch representative at the World Bank in Washington. Between 2006-2007 he lead the negotiations between the political parties to create a new Dutch government. From 2009 to 2016 Herman Wijffels was professor ‘Sustainability and Societal Change’ at Utrecht University.He chaired and led several innovative initiatives and committees, including the World Connectors and the Sustainable Finance Lab, to reform the banking sector. Some of those initiatives are carrying his name, such as the Herman Wijffels Innovation price.

Margaret Burnett

Currently, the Programme Director and Lecturer, Corporate Environmental Governance Programme of the Faculty of Social Sciences at the University of Hong Kong.​ Margaret has 25+ years in the field of sustainabilityand a proven track record helping clients integrate sustainability into core organizational decision-making processes and culture. Working in partnership with organizations to build internal capacity to align their purpose with the need for environmental stewardship, community responsibility while achieving commercial success.Margaret has lectured at Baptist University on business ethics and corporate social responsibility, has developed and delivered sustainability leadership training modules for a ​large MNC, and partnered with International NGO Earthwatch to deliver experiential learning for leadership learning. She is often a guest speaker, and partners with organizations in Hong Kong to provide support to their in-house Corporate Social Responsibility / Sustainable Development initiatives, including companies like Gammon, ACML, Towngas, Shangri-La Hotels Asia, AAHK, Sino Group, MTR corp., among others.

Want to become an Ambassador of EcoMatcher?