With Scan2Plant, event and conference organizers can seamlessly integrate sustainability into their gatherings by offering attendees the opportunity to plant trees to help offset their carbon footprint. All trees planted can be added to the event’s forest, creating a sense of community for all attendees.

The process is simple and effective, comprising three key steps:

1. Pre-Event Prep: EcoMatcher sets up a unique QR code for the event based on your selected tree options and will brand Scan2Plant with the event’s logo.
2. Onsite: Share the QR code with attendees, who can then scan the QR code using their smartphones and conveniently pay with Apple Pay, Google Pay, or PayPal. The trees can be instantly tracked in mesmerizing 3D, creating an immersive experience.
3. Post-Event Reporting: EcoMatcher provides a comprehensive online report that unveils the event’s impact. Discover the final number of trees planted, the number of families supported, carbon sequestration data, and much more. This transparency allows organizers and participants to see the tangible results of their collective efforts.

“Scan2Plant represents a significant leap forward in making events and conferences not just memorable but also impactful for our planet,” said Bas Fransen, CEO and Founder of EcoMatcher. “We believe that by incorporating sustainability into events and conferences, we can inspire positive change and create a lasting impact on the environment.”

Are you ready to make a difference? Contact EcoMatcher at contact@ecomatcher.com to explore how Scan2Plant can enhance the sustainability of your next event. Join us in taking a step towards a greener, more sustainable future.

About EcoMatcher:

EcoMatcher plants trees with vetted tree-planting foundations. EcoMatcher knows everything about every tree through EcoMatcher technology, offering full transparency and engagement. Companies can use trees for programs such as meaningful corporate gifting, loyalty, rewards, employee engagement, events, and transparent carbon offsetting. Users can virtually travel to every tree planted in 3D and learn more about the tree and the tree’s farmer.

The post Elevate the impacts of events and conferences with Scan2Plant appeared first on EcoMatcher.

In the vast tapestry of our planet’s ecosystems, wetlands emerge as veritable cradles of biodiversity. These areas, often undervalued, are pivotal in sustaining life, regulating water, and balancing the climate.

For businesses invested in a sustainable future and looking to drive meaningful climate action, understanding the significance of wetlands and their intricate connection to tree planting can provide invaluable insights.

What are wetlands?

At their core, wetlands are lands saturated with water, either permanently or seasonally. They encompass a variety of habitats, from marshes, swamps, and bogs to fens and tidal zones. Spanning every continent, they’re as diverse as the Amazonian floodplains, the peat bogs of Northern Europe, or the mangroves of Asia. Wetlands stand out as one of the Earth’s most indispensable ecosystems, and their ecological significance can’t be overstated. Let’s delve deeper into their multifaceted contributions.

Nature’s filtration system

Wetlands act as a natural sieve. As water moves through them, sediments settle out, and the vast network of plants and microorganisms trap and break down pollutants. This natural filtration process plays a pivotal role in maintaining water quality.

By reducing the need for man-made water treatment facilities, wetlands can lead to substantial economic savings for communities that rely on surface water for drinking and other utilities. In addition to purifying water, wetlands also contribute to replenishing groundwater aquifers, acting as vital recharge zones.

A refuge for wildlife

Wetlands offer a unique and rich habitat for a plethora of species. From migratory birds that rest and breed to amphibians, reptiles, and mammals, wetlands teem with life. Several species found in wetlands are endemic, meaning they aren’t found anywhere else in the world. Wetlands play a crucial role in preserving this unique biodiversity.

Coastal wetlands, like mangroves and estuaries, also serve as breeding grounds for a vast number of marine species, underscoring their importance to global fisheries.

Carbon vaults and blue carbon ecosystems

While peatlands cover just 3% of the world’s surface, they store twice as much carbon as all global forests. By storing carbon in their deep, waterlogged soils, wetlands help mitigate the effects of climate change. Coastal wetlands, such as mangroves, seagrass beds, and salt marshes, sequester large amounts of carbon, termed ‘blue carbon.’ These ecosystems are particularly effective at carbon storage, often at rates much higher than terrestrial forests.

Flood control

Wetlands act as buffers during times of excessive rainfall. Their sponge-like qualities enable them to absorb vast amounts of water, reducing the intensity and impact of floods in downstream areas. The intricate network of plant roots in wetlands binds soil particles, reducing erosion by water and wind, and ensuring the land’s stability. Coastal wetlands, especially mangroves, act as natural barriers against storm surges and can even reduce the destructive force of tsunamis.

Threats to wetlands in the 21st century

Wetlands are facing numerous threats, many of which are exacerbated by human activities. Understanding these threats is crucial for developing effective conservation strategies.

Draining for agriculture and urban development

Draining wetlands for agriculture or making room for urban expansion leads to losing these vital habitats. This impacts the wildlife that relies on wetlands and diminishes their ecological functions. Additionally, when wetlands are drained, the organic-rich soils often decompose, leading to subsidence and the release of carbon dioxide, turning these areas from carbon sinks to carbon sources. Draining wetlands can alter the local water table, impacting surrounding agricultural lands and natural ecosystems.

Pollution from industrial and agricultural runoffs

Pesticides, fertilizers, and other chemicals from agricultural lands can run off into wetlands, poisoning aquatic life and disrupting ecosystems. Excess nutrients from these sources can lead to eutrophication, causing harmful algal blooms that deplete oxygen in the water, killing fish and other aquatic organisms. Industrial activities can also introduce heavy metals and other hazardous substances into wetlands, causing long-term ecological damage.

Invasive species threatening native wetland ecosystems

Invasive species can outcompete native flora and fauna, altering wetland habitats and reducing biodiversity. Some invasive species can change the physical characteristics of wetlands, affecting water flow and quality. What’s worse is, that once established, invasive species can be extremely difficult and costly to eradicate.

Rising sea levels

Rising sea levels can lead to the submersion of coastal wetlands and increased erosion, reducing their size and ecological function. The influx of saltwater into freshwater systems can drastically alter the composition of plant and animal species in these ecosystems. Also, due to climate change, increased frequency and intensity of storms and droughts can have devastating impacts on wetland ecosystems.

How we are preserving wetlands

Luckily, a significant amount of work is being done globally to preserve wetlands, from international agreements and national policies to local conservation initiatives and scientific research.

The Ramsar Convention, for example, is the most significant international treaty for wetland conservation. Signed in 1971, it provides a framework for national action and international cooperation for wetland conservation and wise use. Over 2,300 wetlands of international importance have been designated as Ramsar Sites. This global agreement also includes commitments to conserve and sustainably use wetland ecosystems.

Many countries have developed laws and regulations specifically aimed at protecting wetlands. For example, in the United States, the Clean Water Act regulates the discharge of pollutants into waters, including wetlands. This approach, adopted by several countries, emphasizes the comprehensive management of water resources, including wetlands, to achieve sustainable use.

In many parts of the world, local communities are engaged in wetland preservation. These efforts often include restoring degraded wetlands, monitoring wildlife, and promoting sustainable livelihoods that are in harmony with wetland ecosystems. Local NGOs often conduct programs to raise awareness about the importance of wetlands and the need to protect them.

Ongoing scientific research helps understand the complex dynamics of wetland ecosystems, the species they support, and the effects of human activities and climate change. Advancements in technology, such as satellite imagery and remote sensing, are increasingly used for monitoring wetland health and changes over time.

On the corporate side of things, many companies, especially those in water-related industries, have initiatives for wetland conservation as part of their corporate social responsibility programs. Private companies often partner with governments, NGOs, and local communities for wetland conservation projects, bringing in resources and expertise.

The final word

In an era marked by environmental challenges, preserving wetlands is a crucial goal for a sustainable future. The global efforts towards wetland conservation reflect a growing awareness of their importance. The involvement of the corporate sector in these efforts highlights a shift towards integrating environmental care into business strategies.

For businesses focused on sustainability, protecting wetlands is an environmental duty and a wise investment. Healthy wetlands mean a stable climate, a rich ecosystem, and a resilient economy. Moving forward, enhancing our understanding, amplifying conservation efforts, and fostering cross-sector collaborations to protect these vital ecosystems is crucial. The fate of our wetlands is deeply intertwined with the health of our planet and the well-being of generations to come.

The post Wetlands and Why They Matter appeared first on EcoMatcher.

In this article, we provide a holistic overview of resources spanning books, documentaries, podcasts, and more, each offering unique insights into the intricacies of climate change.

Books on climate change

There’s nothing quite like settling down with a good book. Books on climate change offer an enlightening journey through our planet’s challenges and triumphs. They provide a chance to reflect, learn, and understand the nuances of this vast topic at your own pace. With every chapter, you gain a deeper appreciation for our world and the role we can play in its future.

The Sixth Extinction by Elizabeth Kolbert

This Pulitzer-winning piece goes beyond climate change, analyzing human influence on the ongoing mass extinction. The stark, beautifully written narrative is both informative and moving.

This Changes Everything: Capitalism vs. The Climate by Naomi Klein

Klein sheds light on how our economic systems have accelerated environmental decline and offers insight into reshaping our global economy in an eco-conscious manner.

The Uninhabitable Earth: Life After Warming by David Wallace-Wells

An unflinching look at the catastrophic scenarios that might unfold if the global community fails to act decisively.

Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming by Paul Hawken

This solution-driven book discusses practical steps and innovations that, if adopted, could reverse global warming.

A Field Guide to Climate Anxiety: How to Keep Your Cool on a Warming Planet by Sarah Jaquette Ray

An essential read for those feeling overwhelmed, offering coping mechanisms for the mental toll of climate change news.

The Great Derangement: Climate Change and the Unthinkable by Amitav Ghosh. 

Ghosh provides a literary and historical perspective on the climate crisis, examining why modern society struggles to grasp the magnitude and danger of climate change.

Storms of My Grandchildren: The Truth About the Coming Climate Catastrophe and Our Last Chance to Save Humanity by James Hansen

A detailed account by NASA’s leading climate scientist, offering both a history of climate change science and predictions for the future.

Field Notes from a Catastrophe: Man, Nature, and Climate Change by Elizabeth Kolbert

An in-depth journalistic journey into various locations worldwide, capturing the tangible effects of a warming planet.

Documentaries and films

When was the last time a film left a lasting impression on you? Documentaries on climate change present a vivid canvas of our world’s beauty and vulnerabilities. They bring to life the stories of communities, ecosystems, and challenges shaping our shared narrative. As you watch, you’ll find yourself more connected to the world and more motivated to be part of the solution.

An Inconvenient Truth

Al Gore’s powerful presentation captured the attention of millions, making climate change a household topic. It’s a gripping look at the dire state of our planet and the path forward.

Before the Flood

DiCaprio’s journey is a captivating one, taking viewers from the melting polar ice caps to Beijing’s smog-choked streets, painting a holistic image of global environmental degradation.

Chasing Ice

This documentary uses time-lapse cameras to capture glaciers’ disappearing act, showcasing the alarming pace of melting ice due to rising global temperatures.

Our Planet

Narrated by the legendary Sir David Attenborough, this series combines breathtaking visuals with a poignant message about the delicate balance of our ecosystems.

Years of Living Dangerously

This series takes a journalistic approach, with celebrities and journalists investigating environmental changes and solutions across the world.

The 11th Hour

Co-written and narrated by Leonardo DiCaprio, this documentary highlights the environmental crises caused by human actions and suggests solutions to restore the planet’s ecosystems.

Racing Extinction

A team of artists and activists expose the hidden world of extinction with never-before-seen images that will change how we see the planet.

Podcasts and radio shows

Podcasts are a wonderful blend of storytelling and information. Climate change podcasts offer insights from experts, activists, and everyday individuals, all sharing their unique perspectives. Listening to these stories brings a sense of camaraderie and understanding, making the complex web of climate science and solutions feel more accessible.

How to Save a Planet

Dr. Johnson and Blumberg offer an engaging mix of science, personal narratives, and solutions, making climate science accessible to all.

Outrage and Optimism

Figueres and Rivett-Carnac, key figures from the Paris Agreement, provide an optimistic take on our capacity to combat climate change.

Climate One

Bridging the gap between science and policy, this podcast offers solutions to today’s environmental challenges brought to you by top thinkers and leaders.

The Climate Hour

A deep dive into weekly climate happenings, this podcast deciphers complex topics into digestible information for its listeners.

Interactive websites and online tools

Interactive platforms are a testament to the wonders of modern technology. These websites and tools offer a dynamic way to explore data, trends, and impacts related to climate change. By engaging with them, you get a firsthand experience of the vast scope of this global challenge and how we can be part of the change we wish to see.

The Climate Clock

It offers a stark reminder of how little time we might have left to prevent irreversible damage, driving home the immediacy of the issue.

Carbon Brief

Renowned for its clarity and depth, this website is an excellent resource for those looking to delve deep into climate science, policies, and more.

Global Forest Watch

This real-time monitoring tool offers insights into global deforestation trends, emphasizing trees’ irreplaceable value in our ecosystem.

Videos and online courses

Online courses and videos bridge the gap between curiosity and knowledge. These platforms break down the complexities of climate change, making them digestible and engaging. Whether seeking a comprehensive understanding or just looking to brush up on specific topics, these resources are invaluable.

Climate Change: The Science and Global Impact by edX

This comprehensive course deciphers the complex science behind climatic changes, offering insights into its global impacts.

TED Talks playlist on Climate Change

Featuring experts like Jane Goodall and Al Gore, these talks are educational and deeply inspirational.

Climate Change: Solutions by Coursera

For those looking to play an active role, this course sheds light on actionable strategies and solutions.

The final word

Being informed is the first step towards positive change. With the catastrophic repercussions of unchecked climate change looming, individual and collective actions are the need of the hour. By understanding, sharing, and acting upon the knowledge these resources provide, we can hope to pivot towards a sustainable future.

The post Navigating the Climate Crisis: Essential Reads, Watches, and Listens appeared first on EcoMatcher.

Amidst a high-level board meeting, David, the CEO of a multi-billion-dollar corporation, paused to glance out of the window of the 42nd-floor conference room. The sprawling urban landscape below was a stark contrast to the verdant forests he remembered from his youth. Those woods had been a sanctuary, a place of solace during turbulent teenage years, and a playground of imagination during childhood. The juxtaposition of his memories and the concrete jungle before him raised a poignant question: where had all that biodiversity gone? This fleeting moment of reflection was more than mere nostalgia; it was a stark reminder of the undeniable importance of biodiversity, a topic he would later introduce to his board as a corporate responsibility initiative.

Biodiversity, or biological diversity, encapsulates the myriad of life forms on Earth, from the towering trees of David’s memories to the microscopic algae in our oceans. It paints a vivid picture of the vast array of genes, species, ecosystems, and their interactions. In this article, we’ll dive into what biodiversity truly means, its profound importance, especially in today’s rapidly changing climate, and the role tree-planting organisations play in safeguarding this irreplaceable treasure.

What does biodiversity mean?

At its core, biodiversity encompasses the vast diversity of life on Earth, representing the total of all organisms, from the minuscule to the magnificent. The term ‘biodiversity’ is a fusion of two words: “biological” and “diversity.” But to genuinely grasp its depth and breadth, we must break it down into its components: Genetic, species, and ecosystem diversity.

Genetic diversity focuses on the variety within individual species and is the foundation of biodiversity. It ensures that species can adapt, evolve, and survive in changing environments. Imagine two populations of the same species: one genetically diverse and the other not. The diverse group is more likely to survive a disease or a rapid environmental shift because some individuals might have genes that let them cope better with the change. On the other hand, a genetically uniform group is more susceptible to being wiped out by such changes. This concept underscores the importance of maintaining genetic variation, as it directly affects a species’ adaptability and long-term survival.

Beyond individual genes, biodiversity also encapsulates the multitude of species – a staggering estimate of 8-9 million, including known and unknown species. This is called species diversity. From the vibrant coral communities of the Great Barrier Reef to the dense flora and fauna of the Amazon Rainforest, species diversity illustrates the richness and variety of life forms on our planet. It’s worth noting that while we often emphasise larger, more charismatic animals like lions, elephants, or eagles, species diversity also includes the myriad of insects, fungi, bacteria, and other lesser-known but equally crucial organisms.

Climbing further up the ladder of complexity, we come to ecosystem diversity, which pertains to the vast array of habitats, biotic communities, and ecological processes. Ecosystems can range from vast landscapes, like deserts, rainforests, and grasslands, to smaller habitats like ponds, caves, or even the unique ecosystems living on a single tree. Each ecosystem offers a specialised environment with distinct interactions, processes, and structures. These ecosystems provide essential services that support life on Earth, such as nutrient cycling, water filtration, and climate regulation. 

A genetically diverse population can bolster the resilience of a species, ensuring its survival. Multiple robust species then contribute to a thriving and resilient ecosystem. And as these ecosystems interact and overlap, they form the vast and complex web of life on Earth, representing our planet’s biodiversity.

Why is biodiversity important?

Biodiversity contributes to ecosystem resilience. Diverse ecosystems are more robust and can better withstand disturbances, be they natural (like hurricanes) or man-made (such as pollution). When a particular species declines, others can step in to perform its ecological role, thereby maintaining ecosystem function. This adaptability safeguards the ecosystem from total collapse.

Biodiversity also fuels the essential services that ecosystems provide. For instance, wetlands purify water by trapping pollutants; bees and other pollinators play a critical role in food production by pollinating crops; and forests act as the Earth’s lungs, absorbing carbon dioxide and releasing oxygen.

On a species level, different species contribute to and expedite the processes of nutrient cycling. Decomposers, for example, break down dead organic matter, ensuring that nutrients are returned to the soil, available for plants to uptake once again.

Biodiversity also has significant economic importance. We derive a lot of raw materials from various species, such as timber, fibers, and medicinal plants. Many of our food crops have been developed by cultivating diverse wild plants. Furthermore, genetic diversity within crops ensures food security by preventing large-scale crop failures due to pests or diseases. In the realm of medicine, many life-saving drugs are derived from wild organisms, with vast potential still untapped.

Naturally, this leads to job creation. Biodiversity-driven sectors such as fisheries, forestry, and ecotourism generate millions of jobs and keep up the economy. 

Biodiversity, in essence, is a multifaceted pillar supporting myriad aspects of life. From the air we breathe to the food on our tables, from the medicines that heal us to the landscapes that inspire us, it touches every facet of our existence. Its preservation is not just an ecological imperative but a cornerstone for our future well-being.

What are some threats to biodiversity?

Despite the countless benefits of biodiversity and how essential it is to our survival, there are local threats and global phenomena that are threatening its existence. 

The first is habitat destruction. As forests fall for timber and to make way for agriculture, numerous species lose their homes. This not only affects terrestrial species but also impacts freshwater systems and the global carbon cycle. Wetlands are also under threat: they are drained for agriculture and urban development, leading to the loss of unique habitats that support myriad species and offer essential ecosystem services. Genetic diversity is also caused by expanding cities, which contributes to habitat fragmentation. 

Expanding cities is a sign of globalisation, which also has consequences for biodiversity. Increased movement of people and goods facilitates the spread of diseases that can have detrimental effects on native wildlife. Additionally, with globalised trade and movement, there’s a risk of ecosystems and cultures becoming more similar, reducing global diversity.

The next threat is pollution. Pesticides, herbicides, and industrial waste often enter water systems, severely affecting aquatic life. Emissions from industries and vehicles can result in acid rain, which damages water bodies and soils, subsequently affecting plant and animal life. Our oceans are also threatened, being increasingly filled with plastic, posing a direct threat to marine animals and indirectly affecting the food chain.

Climate change, of course, is one we cannot ignore. Melting polar ice caps, rising sea levels, and shifting weather patterns can radically alter habitats, challenging species’ survival. Changing climates also force species to migrate to favourable conditions, often leading to conflicts with resident species or humans.

Ecosystem disruption is also being caused by non-native species. Whether introduced deliberately or accidentally, they can outcompete or bring diseases to native species, often with devastating effects.

The final word

Whether you’re a seasoned professional reflecting on memories of nature, a climate change advocate, or someone in a position of influence in an organisation, the message is evident: biodiversity matters. It is critical that organisations, governments, and individuals work together to protect and restore biodiversity by championing reforestation, encouraging environment-friendly policy-making, and putting our money and vote where our mouth is.

The post What is biodiversity and why does it matter? appeared first on EcoMatcher.

TreeApp 4.0 introduces a range of innovative new features and improvements designed to enhance user experience and maximize their impact:

1. TreeTracker 3D: Immerse yourself in the world of trees with mesmerizing 3D tracking. Paired with ForestSounds, this feature transports you to the very location of your tree.
2. Plant and Capture Your Own Trees: You can now plant and capture trees anywhere in the world, whether online or offline, and sync the trees with your company’s forest using a ForestCode. Ideal for employee tree-planting programs.
3. Calculate and Offset: Utilize the world’s simplest EcoMatcher carbon calculator to quickly determine your annual carbon footprint, and offset your footprint with trees from your company’s forest using a ForestCode. Great for corporate carbon offsetting initiatives.
4. Scan a QR and Claim Your Tree: Easily scan an EcoMatcher QR code linked to a tree, such as a QR code on an EcoMatcher TreeCard or Tree Gift Certificate, and seamlessly add that tree to your EcoMatcher account.
5. Notifications: Stay informed about your trees and receive updates on important news. With “deep links”, you can swiftly access related details.
6. Tree Planting Partners: Learn everything about EcoMatcher’s amazing vetted tree-planting partners from around the world through the new partner portal.

“TreeApp 4.0, which comes in 13 languages, revolutionizes the way consumers and employees engage with reforestation, offering new features that empower them to plant and track trees while fostering global and corporate communities of environmentally conscious individuals”, said Bas Fransen, CEO, and Founder of EcoMatcher.

With the launch of TreeApp 4.0, EcoMatcher continues to lead the way in promoting reforestation, corporate sustainability, and a greener future for all. Download the free TreeApp 4.0 today:

• iOS: https://apps.apple.com/id/app/ecomatcher/id1491332441
• Android: https://play.google.com/store/apps/details?id=com.ecomatcher&pli=1

The post Introducing TreeApp 4.0 with TreeTracker 3D appeared first on EcoMatcher.

In an age of urban sprawl and technological advancements, there are still places on Earth that stand as a testament to nature’s untouched splendour. Imagine walking into the heart of a rainforest, enveloped by a symphony of sounds—from the chorus of birds to the whisper of wind through leaves. It’s like stepping into a grand conference of nature’s most elite, where the agenda is the future of our planet. For any individual, recognizing and championing the significance of rainforests becomes more than an ecological responsibility. It becomes a call to protect our world’s climatic equilibrium.

What is a rainforest?

A rainforest is a dense, tropical or subtropical forest that receives a high amount of rainfall throughout the year, typically more than 2,000 mm (about 79 inches) annually. Rainforests are characterised by their tall, broad-leaved evergreen trees, which form a multi-layered canopy. Due to their location around the equator, they maintain a warm and consistent temperature range, rarely dropping below 20°C (68°F).

There are two types of rainforests we should be aware of. The first is tropical rainforests, which are found close to the equator. These rainforests experience warm temperatures year-round and have the greatest species diversity. The second is temperate rainforests, which are located further from the equator, have cooler temperatures, and receive heavy rainfall. They are found in parts of North America, South America, Australia, and New Zealand.

Why are rainforests important?

Rainforests play a critical role in the health and functioning of our planet for several reasons.

To start with, rainforests are home to more than half of the world’s plant and animal species. Many of these species are found nowhere else on Earth. This biodiversity is not only a source of wonder but also crucial for ecosystem resilience, potential medicinal compounds, and genetic resources.

The trees in rainforests absorb and store large amounts of carbon dioxide as they grow. This carbon sequestration process makes rainforests vital in combating climate change. When these forests are destroyed or degraded, stored carbon is released back into the atmosphere, intensifying global warming.

They’re the world’s water cycle regulators. Through the process of transpiration, rainforests contribute to the global water cycle. Trees release water vapour into the atmosphere, leading to cloud formation and rainfall, which can influence weather patterns both locally and globally. Their dense canopy also regulates temperatures and humidity levels and influences local and regional climates. 

Rainforests also have economic benefits.  Over a billion people directly rely on rainforests for their livelihoods. Rainforests provide food, medicine, timber, and other resources. Indigenous communities, in particular, have lived in and around these forests for millennia, with their cultures and traditions deeply rooted in these ecosystems. Many modern medicines have been derived from rainforest plants. Given the vast number of species yet to be studied, rainforests hold potential for future medicinal discoveries.

Threats to rainforests today

Rainforests, despite their vital importance to the planet, face multiple threats. Many of these are anthropogenic, resulting from human activities. 

Deforestation

Vast areas of rainforests are being cleared to meet the global demand for wood, paper, and agricultural land. Large swaths of forest are often cut down or burned, releasing vast amounts of carbon dioxide into the atmosphere. Even in areas designated as protected, illegal logging can be rampant, driven by the high demand for tropical hardwoods.

Agricultural expansion

In countries like Brazil, large portions of the Amazon rainforest are cleared to make way for cattle ranching. Rainforests are also cleared to cultivate crops such as soybeans, palm oil, rubber, and cocoa. The demand for palm oil, in particular, has led to significant deforestation in parts of Indonesia and Malaysia.

Infrastructure development

Roads, highways, and dams built for transport or hydroelectric projects can fragment habitats and provide easier access for illegal activities like logging and hunting.  In some countries, land ownership laws encourage deforestation. Land is cleared and claimed (often for agriculture) to establish de facto ownership, which can later be sold at a profit. 

Hunting and invasive species

Over-hunting of certain species can disrupt the balance of the ecosystem. In some cases, animals are hunted to extinction, which can have cascading effects on the food chain and habitat. Non-native plants, animals, or pathogens introduced to rainforests can out-compete, prey on, or bring diseases to native species, often leading to declines or extinctions.

How organisations can contribute to protecting rainforests

Organisations, regardless of their industry or size, can make significant contributions to rainforest conservation. Their influence can be both direct, through targeted initiatives, and indirect, by shaping corporate culture and consumer behaviour. 

The first way is financial support. Organisations can directly fund NGOs, conservation groups, or research projects focused on rainforest protection and restoration. Many conservation groups and tree-planting organisations also offer “adopt an acre” or “adopt a forest” programs where organisations can finance the protection of a specific portion of a rainforest. They can also partner with environmental NGOs or indigenous communities for on-the-ground conservation efforts, and collaborate with other businesses to fund larger conservation projects or create products or services that directly benefit rainforest conservation.

The second way is by setting up sustainable supply chains. Organisations can source responsibly, ensuring that products, especially timber, paper, and certain agricultural goods like palm oil, soy, and beef, are sourced from sustainable and certified suppliers. They can also use organisational influence to encourage suppliers and partners to adopt sustainable practices.

The third is through awareness and advocacy. Organisations can launch campaigns to educate employees, stakeholders, and customers about the importance of rainforests. Just as importantly, they can lobby for stronger environmental policies and regulations at local, national, and international levels.

Reducing carbon footprint is a great way to contribute to saving rainforest ecosystems. This can include investing in carbon offset projects supporting rainforest conservation, reducing waste, promoting recycling, and adopting energy-efficient practices in operations.

Organisations can also put their money where their mouth is by investing in green bonds or in companies that are environmentally responsible. A step further would be to divest from industries or companies that are responsible for significant deforestation or environmental degradation.

Incorporating these strategies requires commitment from organisational leadership and a genuine interest in sustainability. With global awareness of environmental issues at an all-time high, organisations that pitch in to save rainforests not only benefit the environment but also enhance their corporate image and resonate with environmentally conscious consumers.

The final word

There is sufficient evidence to prove that organising together and tackling rainforest preservation and conservation systematically can bear fruits. 

For example, the Brazilian Amazon experienced intense deforestation during the late 20th and early 21st centuries, largely due to cattle ranching, agriculture, and infrastructure projects. In the mid-2000s, the Brazilian government, under domestic and international pressure, implemented stricter enforcement of environmental laws, established new protected areas, and promoted satellite monitoring of the forest. Additionally, a soy moratorium was adopted, where major traders committed not to buy soybeans linked to recent deforestation. So what happened? Between 2004 and 2012, deforestation in the Brazilian Amazon decreased by roughly 80%. 

It’s important to note that rainforests are not a Panacea. While they play a significant role, rainforests alone cannot “fix” climate change. A holistic approach, including reducing greenhouse gas emissions, transitioning to renewable energy sources, and implementing sustainable agricultural practices, is crucial!

The post Why rainforests matter appeared first on EcoMatcher.

In a world where digitization is no longer a choice but a necessity, the importance of cybersecurity cannot be overstated. Every day, vast amounts of data are transferred across the internet, from personal details to sensitive corporate information. The digital landscape offers immense opportunities for businesses to grow, innovate, and connect with customers in ways that were previously unimaginable. However, it also presents a fertile ground for cybercriminals to exploit vulnerabilities and compromise data.

As the frequency and sophistication of cyberattacks continue to rise, it is paramount for businesses to prioritize cybersecurity. A single breach can lead to a cascade of negative consequences, including financial losses, legal repercussions, and irreparable damage to a company’s reputation. Moreover, the digital age has seen an explosion of devices, applications, and platforms, expanding the attack surface for cybercriminals. This interconnected web of digital touchpoints requires a comprehensive approach to security, one that safeguards every node in the network.

Why cybersecurity matters to EcoMatcher

For EcoMatcher, security is not just an operational requirement, but a core value. As a business-to-business company dedicated to aiding other businesses in achieving net zero impact through tree adoption, EcoMatcher understands the gravity of the trust placed in them by their clients. Companies partner with EcoMatcher to embark on a journey towards sustainability, sharing sensitive data and communications along the way. EcoMatcher is committed to ensuring that this journey is not only environmentally impactful but also digitally secure.

Recognizing that cybersecurity is a shared responsibility, EcoMatcher is dedicated to implementing robust security measures that align with the highest industry standards. This commitment extends to every facet of their operations, from the development of the EcoMatcher App for Microsoft Teams to the management of EcoMatcher’s digital cloud infrastructure. For EcoMatcher, safeguarding clients’ data is as important as safeguarding the planet – both are integral to their mission and ethos.

Achieving Microsoft 365 Certification

In a significant stride towards bolstering its cybersecurity posture, EcoMatcher recently secured the Microsoft 365 Certification for its App for Microsoft Teams and its supporting EcoMatcher platform. This certification is a testament to the rigorous security controls EcoMatcher has put in place, controls that are aligned with corporate and industry standards and heavily audited by Microsoft.

The Microsoft 365 Certification process involves a comprehensive evaluation of an app’s security measures, including data protection, operational integrity, and compliance with legal and regulatory privacy requirements. Apps that achieve this certification have demonstrated not only their functionality but also their resilience against cyber threats. By securing this certification, the EcoMatcher App for Microsoft Teams and EcoMatcher’s platform prove its ability to provide a secure and trusted platform for companies and their employees.

What this means for companies

The EcoMatcher App for Microsoft Teams is designed to promote corporate sustainability and wellness by encouraging employees to plant trees and take microbreaks during the workday. These “tree-breaks” allow employees to refresh their minds and contribute to reforestation efforts by adopting trees. With the Microsoft 365 Certification, companies can be confident that their data is protected by the highest digital security standards.

Moreover, the certification signals that EcoMatcher is a partner that understands and values the importance of cybersecurity. In a world where cyber threats are evolving and becoming more sophisticated, it is crucial to align with partners that are proactive in their approach to safeguarding data and have security measures in place according to international standards.

Conclusion

In a digital world, cybersecurity is not just a technical requirement but a business imperative. For EcoMatcher, it also reflects their commitment to their clients. By securing the Microsoft 365 Certification, EcoMatcher has demonstrated its dedication to providing a secure, trusted, and impactful platform for companies and their employees.

As businesses continue to navigate the challenges of the digital age, partnering with companies like EcoMatcher that prioritize both sustainability and cybersecurity is essential.

Together, we can build a future that is not only environmentally sustainable but also digitally secure.

The post The Imperative of Cybersecurity in a Digital World appeared first on EcoMatcher.

When six-year-old Emily came home from school one day, she asked her mom: “Why are the polar bears losing their homes?” Puzzled by the earth’s changing climate, Emily felt a need to do something. A few weeks later, her family planted a tree in their backyard. Emily watered it diligently, her eyes lighting up as she said, “Mom, this tree is going to help the polar bears, right?”

Much like Emily, children are increasingly aware of the environmental changes happening around them. They sense the urgency, and more importantly, they feel compelled to act. Climate change is one of the most pressing challenges we face, and who better to involve in this fight than the very people who will inherit the Earth? 

Why is it important to involve children in climate action?

Engaging children in environmental issues isn’t just a nice to have; it’s a necessity. By instilling a sense of responsibility for the Earth in children, we are grooming a future generation better equipped to tackle climate issues. Their innate curiosity, enthusiasm, and keen sense of justice make them powerful catalysts for change—within their families, schools, and communities.

Step one: Education

The key to educating children about climate action starts with age-appropriate dialogue. The vocabulary and depth of information should be tailored to your child’s age and understanding level. For example, younger kids might grasp the idea better through stories involving animals affected by climate change, while older children can engage with scientific explanations and current events. 

Take advantage of various educational tools designed specifically for children. Books like The Lorax by Dr. Seuss for younger kids and The Watcher by Jeanette Winter offer poignant narratives about environmental issues in a way that is engaging and educational. Shows like Our Planet and Planet Earth are not only visually striking but also deeply educational, offering an incredible overview of the ecosystems of our planet and how they are affected by human actions.

Sometimes, the most impactful lessons come from firsthand experience. Whether it’s a visit to a recycling plant, a nature reserve, or even a museum with an environmental focus, experiences like these can bring the reality of the situation closer to home for children.

Easy ways to get started at home

One of the best places to start involving children in climate action is within the confines of your home. 

Open up the family dinner table

Open conversations during family meals or car rides can serve as great platforms for learning and engagement. Pose questions like, “What do you think happens when we throw away plastic?” or “Why do you think we should turn off the lights when we leave the room?” This not only encourages kids to think critically but also opens the door for educational moments.

Recycling and composting

Teach kids the basics of separating waste. Make it a fun game to categorize items into recyclable, compostable, and landfill waste. 

Gardening

Use your backyard or even indoor planters to teach children about the importance of plants. Let them take charge of watering, and explain how plants absorb carbon dioxide, making the planet healthier.

Energy conservation

Encourage simple actions like turning off lights when not in use and unplugging devices, explaining how these small steps contribute to energy conservation.

Stepping up school and community involvement

Beyond the home, the school and the broader community offer ample opportunities for children to get involved. Encourage curricular and extracurricular focus on climate change. Talk to educators about incorporating environmental topics in science, geography, and even art classes. Schools can play a pivotal role by aligning some of their academic focus with environmental education. 

Eco clubs

If your child’s school doesn’t have an eco-club, consider helping them start one. These clubs can initiate various activities, from recycling drives to eco-conscious craft fairs.

Local clean-ups

Participate as a family in local clean-up events. It’s a practical way to show children how littering affects their immediate environment.

Advocacy

Older kids can be taught about the power of petitions and community mobilization. Help them draft letters to local leaders demanding climate action.

By incorporating education in everyday activities and discussions, making use of interactive tools, and exposing them to real-world applications and role models, we can prepare children for informed activism. The more they know, the better equipped they will be to take meaningful steps towards climate action, ensuring that they not only inherit a planet in crisis but also the tools and knowledge to heal it.

Involvement through tree planting

Tree planting is a direct and effective way to combat climate change. Trees absorb carbon dioxide, provide oxygen, and improve the quality of the soil, among many other benefits. It’s an action that provides instant gratification and long-term impact, making it ideal for children.

EcoMatcher enables you to adopt more than 10 trees at a go, name each tree, and receive regular updates about them. This is a great way to imbue children with a sense of responsibility even from a young age, and get them excited about the prospect of greening the earth. 

Measuring impact and celebrating success

Maintain a “Climate Action Diary” where your kids can jot down the steps they have taken each week and the impact they think it’s making. Celebrate milestones, like planting the 10th tree or completing a month of recycling, to keep them motivated.

Look out for signs of climate anxiety

Conversations about climate change can sometimes lead to what is termed as “climate anxiety” or “eco-anxiety,” especially among children who are just beginning to understand the gravity of the issue. While it’s important to present the facts, it’s equally crucial to focus on solutions and foster hope. Use dialogue to shift the focus from doom-and-gloom scenarios to actionable steps that can make a difference. When children see that their actions can contribute to a solution, it helps alleviate feelings of helplessness and anxiety. 

Encourage them to be hopeful, not just for the sake of their own mental well-being, but also because hope can be a powerful catalyst for change. A hopeful outlook often leads to proactive behavior, inspiring not only the individual but also those around them to take meaningful action.

The final word

As we seek to mitigate climate change, let’s not overlook the powerful change agents living right under our roofs. Kids like Emily can—and do—make a difference. They’re ready to take action; they just need guidance and opportunities. As a tree-planting organization, we encourage you to include young minds and hands in our collective mission to reforest the Earth and make a lasting impact.

The post How to Involve Children in Climate Action appeared first on EcoMatcher.

Imagine this: You’re scrolling through your phone, and you get a notification that your cloud storage is almost full. You sigh and think about all the pictures, documents, and videos you’ve amassed over the years. Then, you go ahead and purchase more storage, just like that.

Sounds familiar, doesn’t it? But have you ever paused to wonder where all this ‘cloud’ data actually resides? It’s not floating in the sky but stored in colossal data centres that consume tremendous amounts of electricity, contributing to something far less talked about—digital pollution.

We live in a digital age, a world increasingly dependent on technology for everything from communication and entertainment to healthcare and transportation. While the digital revolution has offered unparalleled conveniences and advancements, it comes with its own set of environmental challenges, one of which is digital pollution. 

Understanding digital pollution

Digital pollution is an umbrella term that encapsulates the environmental impact of the digital world. It manifests in various ways, such as electronic waste (e-waste), excess data storage, the energy consumption of digital platforms, and the carbon footprint of the entire digital industry. 

So, what causes digital pollution?

Electronic waste (e-waste)

Obsolete gadgets and hardware components often end up in landfills, contributing to toxic waste.

Excess data storage

Data centres housing our emails, photos, and digital memories consume immense amounts of electricity.

Energy consumption of digital platforms

Every time you stream a video or engage in online activities, servers somewhere consume electricity to keep that service running.

Carbon footprint of the digital industry

The production, operation, and disposal of digital technology contribute to global carbon emissions.

The impacts of digital pollution

Digital pollution has some pretty astounding impacts. For example, data centres alone are estimated to consume about 1,000 kWh per square metre, which is about ten times the power consumption of a typical American home. The production of digital technology is also pressurising on the environment, as it often involves mining rare metals, depleting Earth’s limited resources.

Digital pollution also has enormous economic and societal implications. E-waste management is not just an environmental issue but also a significant financial burden. Exposure to electronic waste can lead to severe health issues, especially in developing countries where e-waste is often dumped. 

How organisations can combat digital pollution

Organisations hold a significant share of responsibility for mitigating digital pollution. Fortunately, there are multiple avenues through which organisations can take meaningful action to reduce their digital environmental footprint. By integrating sustainability into their core business practices, companies can play a vital role in combating the multi-faceted problem of digital pollution.

Green IT practices

Adopting green IT practices is one of the most immediate ways an organisation can reduce its digital pollution. This involves optimising computer systems for energy efficiency, using software that requires less power, and even incorporating AI algorithms that can manage energy use intelligently. By adhering to green IT standards and certifications, companies not only contribute to sustainability but may also see reduced operational costs over time.

Sustainable server management and cloud storage

The servers that store digital data are among the largest contributors to energy consumption in the tech industry. Organisations can make a significant impact by choosing sustainable server management solutions. This could involve migrating to cloud services that are powered by renewable energy or using hosting services that are carbon neutral. Additionally, practices like server virtualization can help companies utilise their existing hardware more efficiently, reducing the need for new equipment and thus mitigating both e-waste and energy consumption.

Recycling and proper disposal of electronic equipment

One person’s trash is another’s treasure, especially in the world of electronics. Companies can take steps to ensure that old or obsolete electronic equipment is either recycled or disposed of in an environmentally friendly manner. This could involve donating old computers to schools or non-profits, using certified e-waste recycling services, or partnering with organisations dedicated to refurbishing and reusing electronic components. Proper disposal not only prevents hazardous waste from entering landfills but also helps recover valuable materials that can be reused.

Promoting a culture of sustainability among employees

It’s not just the technology or systems in place but also the people using them that can make a difference. Organisations can create internal awareness campaigns, workshops, and training programs to educate employees about the importance of digital sustainability. Simple steps, like setting printers to double-sided printing by default or encouraging employees to power down their computers when not in use, can add up to significant energy savings. Incentive programs can also be developed to reward departments or teams that achieve specific sustainability milestones.

Reducing unnecessary digital clutter

In today’s data-driven landscape, it’s easy to accumulate digital clutter like unused files, redundant emails, and outdated databases. Not only does this take up server space, but it also requires energy to maintain. Organisations should establish regular protocols for digital clean-ups, ensuring that only necessary data is stored. Efficient coding practices can also reduce the amount of computational power required to perform tasks, contributing to energy savings.

Investing in sustainable tech solutions

Lastly, future-proofing against digital pollution involves strategic investments in sustainable technologies. This could be anything from procuring energy-efficient hardware to investing in software that enables remote work, thus reducing the need for physical infrastructure and daily commuting. Organisations can also look into funding or partnering with start-ups and initiatives that are focused on creating sustainable technology solutions.

By taking these steps, organisations don’t just do good; they also benefit from cost savings, improved brand image, and increased employee engagement. Combating digital pollution is not just an ethical imperative but also a smart business strategy for long-term resilience and success.

How individuals can combat digital pollution

Individuals can also contribute to reducing digital pollution. We can start with conscious consumption and opt for durable, upgradable, and eco-friendly electronic products when we absolutely need to purchase something. We can clean up unnecessary files in our cloud storage. We can also raise awareness about digital pollution within the community. Every bit of knowledge shared contributes to a more sustainable future.

Tree planting to offset digital pollution 

So how does tree-planting tie into all this? Trees are nature’s best carbon sinks, absorbing carbon dioxide and releasing oxygen. Planting trees is a direct way to offset the carbon emissions from digital activities. By supporting tree-planting organisations, you make a tangible contribution to combating digital pollution.

As a tree-planting organisation, we offer various programs designed to offset carbon footprints aimed at both organisations and individuals. Supporting our initiatives is not just about planting trees; it’s about creating a sustainable digital ecosystem for our future.

The final word

Digital pollution is a pressing issue that requires our immediate attention. While the responsibility may seem overwhelming, tackling this problem is a collective task. By taking conscious steps as individuals and organisations, we can significantly mitigate the environmental, economic, and societal impacts of digital pollution. As we strive for a digitally advanced society, let’s not forget to balance technology with sustainability, reminding ourselves that a greener future is possible.

The post All You Need to Know about Digital Pollution appeared first on EcoMatcher.

In Japan, a practice exists called shinrin-yoku, which, when translated, means ‘forest bathing.’ This is not a mere walk in the woods, but an immersive experience, a deliberate act of soaking in the atmosphere of the forest. It’s a simple remedy for modern life’s stresses and anxieties, encapsulating our intrinsic bond with nature. As urbanisation continues to distance us from natural landscapes, the importance of trees, both in urban and rural settings, becomes ever more apparent. This is not just about beautifying our surroundings; trees play a pivotal role in our mental and physical well-being.

Ancient civilizations understood this bond well. The Celtic Druids revered the oak tree, while Egyptians held the sycamore in high esteem. Trees were not just physical entities but symbols of life, healing, and power. As modern science advances, it reiterates what our ancestors intuited: trees are essential for our health.

What are the mental health benefits of trees? 

Recent scientific research underscores the profound impact trees have on mental well-being. Researchers found that individuals living in areas with a higher density of trees exhibited fewer signs of depression, anxiety, and stress than those with fewer trees. They highlighted that even a brief interaction with nature, such as a walk in a tree-rich park, can significantly boost mood and cognitive function. The calming effect of green spaces, as demonstrated by the reduction in cortisol levels—a primary stress hormone—in participants, is particularly noteworthy.

In a study, Polish participants were asked to look at either an urban forest in winter or an urban environment without trees for 15 minutes. Because it was winter, the forest’s trees had straight trunks, no leaves, and no additional flora underneath them. The urban environment was made up of buildings and highways. The participants completed questionnaires on their feelings and moods both before and after. Compared to those who looked at an urban landscape, those who looked at a winter forest reported much improved moods, positive emotions, vigour, and a larger sense of personal repair.

Trees reduce stress

Towering stress levels often accompany our fast-paced lifestyles. Fortunately, nature provides a balm. Multiple scientific studies have highlighted the calming effects of green spaces. In one study, participants who spent time in a forested area had markedly lower cortisol levels, a stress hormone, compared to those in urban settings.

Trees boost mood and reduce depression

Ever noticed that a stroll in the park can lift your spirits? Trees play a significant role in that. Exposure to greenery leads to increased dopamine production, the ‘feel-good’ neurotransmitter. Personal stories abound of individuals finding solace, healing, and rejuvenation among trees, bolstering the evidence for nature’s therapeutic impact.

Trees enhance concentration and cognitive functions

The Attention Restoration Theory posits that nature can replenish our exhausted cognitive resources. A simple experiment where participants were given memory and attention tasks pre and post nature exposure found that those who spent time around trees performed markedly better.

Trees promote social interaction

Green spaces aren’t just for solitary contemplation. They foster community interaction and sociability. Trees create natural gathering places, promoting social cohesion and a sense of belonging.

What are the physical benefits of trees?

Trees have long been recognized for their myriad physical health benefits.

Trees improve air quality 

Trees are our natural allies in combating air pollution. They act as robust air filters, removing harmful particulate matter and other pollutants. This isn’t just about the environment; cleaner air directly affects respiratory health, reducing ailments like asthma and bronchitis.

Trees control temperatures

Urban areas, with their concrete jungles, often suffer from ‘heat islands’ where temperatures soar above the surrounding regions. Trees offer a cooling solution. Their shade and the water they release into the atmosphere can lower urban temperatures, reducing heat-related illnesses.

Trees enhance physical activity

Tree-laden parks and forests invite physical activities—be it a gentle stroll, a vigorous jog, or a heart-pumping cycle ride. The health benefits of such physical activity in green spaces range from cardiovascular fitness to weight management.

Trees provide medicine for humanity

Trees have long been used medicinally by humans, and for a good reason. 25% of all medications contain one or more active chemicals that may be found in abundance in forests. Tree and plant extracts include several bioactive substances that aid in controlling pain, stopping bleeding, sterilising wounds, boosting our immune systems, calming our neurological systems, and other functions. 

Trees can lead to less crime in urban neighbourhoods

In a recent study, experts examined crime statistics for the American city of Chicago and assigned a grade to each census tract. The amount of tree canopy cover and enclosed park area in each tract was then compared to that. They discovered that crime rates decreased across several categories for every 10% increase in tree canopy cover—11.3% for assaults, drug offenses, and robberies and 10.3% for battery.

How else do trees impact our well-being?

Beyond these tangible benefits, trees invite us to engage in practices that nourish the soul. Ecotherapy, a guided interaction with nature, is being used to treat everything from depression to post-traumatic stress disorder. Then there’s the shinrin-yoku above, where even the simple act of gazing at a forest can reduce blood pressure and heart rate.

In urban planning, trees are no longer ornamental; they are integral to promoting healthier lifestyles. Their presence reduces noise pollution, supports biodiversity, and adds aesthetic value, indirectly contributing to our overall sense of well-being. Moreover, the economic benefits cannot be overlooked. Healthier populations mean reduced medical costs and increased productivity.

The final word

So, how do we make sure that more of us get the myriad physical and mental health benefits that trees provide us? We can engage in tree-planting activities. Even if you’re not planting them, advocate for more trees in your community. Make regular visits to parks and advocate for integrating more trees into urban planning and architectural designs.

To conclude, trees, in their silent, majestic manner, contribute immensely to our health, acting as buffers against the stresses of modern life. As we champion for greener spaces and support tree-planting initiatives, we are not just saving the environment; we are investing in our holistic well-being.

The post How trees benefit mental and physical health appeared first on EcoMatcher.

Hong Kong, 5th of September 2023 – EcoMatcher is thrilled to announce the launch of EcoTeams, introducing a new way of user management that enables corporates to better organize their tree-planting projects across various employees and divisions, improving ownership, enhancing visibility, and introducing a sense of internal competition.

Key features of an EcoTeam are:

• Hierarchical setup. EcoMatcher introduces the role of “Super Admin,” the driving force behind each EcoTeam. Anyone can become a Super Admin, set up an EcoTeam, and invite Admins “reporting” to them. This hierarchy fosters accountability and visibility.

• Efficient tree management. A Super Admin can buy trees and distribute the trees among Admins who can use them for their projects. A Super Admin can revert trees from an Admin and redistribute them to other Admins. Admins can also buy trees themselves, which will become visible to the EcoTeam.

• Increased visibility: Each EcoTeam member will have visibility of all their tree-planting projects and details, bringing clarity and a sense of competition among the members. Project details include the number of trees planted, the trees’ locations, the number of families helped, and carbon sequestration.

“We are thrilled to introduce EcoTeams, as requested by many clients,” said Bas Fransen, CEO and founder of EcoMatcher. “By offering a structured framework for tree-planting initiatives bringing accountability and visibility, EcoTeams can help corporates to engage their employees better and create a more sustainable future for all.”

To start an EcoTeam, go to https://www.ecomatcher.com/my-account/ and select EcoTeam. 

For more information about EcoTeams and how it can transform your organization’s sustainability efforts, please email ecoteam@ecomatcher.com.

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Hong Kong, August 29, 2023 – EcoMatcher, a leading provider of corporate tree planting solutions, is excited to announce today the launch of the EcoMatcher Global Forest, starting with 3,000 trees planted on behalf of the EcoMatcher team. This initiative will harness the power of social media to grow the EcoMatcher Global Forest to drive reforestation efforts further and combat climate change.

For every new follower gained on any of EcoMatcher’s social media accounts, a tree will be planted by EcoMatcher in designated reforestation sites around the world, starting in Ecuador, Thailand, and Uganda. This innovative approach allows followers to make a  positive impact on the environment simply by supporting EcoMatcher’s mission.

EcoMatcher aims to mobilize a massive community of environmentally conscious individuals, including EcoMatcher’s own staff, committed to making a tangible difference.

EcoMatcher’s CEO and founder, Bas Fransen, expressed excitement about the project’s potential impact: “We are thrilled to introduce the EcoMatcher Global Forest, an initiative that combines the power of social media and environmental conservation. With each new follower, we take one step closer to a greener and more sustainable future. With the launch of the EcoMatcher Global Forest, EcoMatcher is also its own customer using the same EcoMatcher tools and technologies our customers are using, and can further learn and improve.”

Joining the EcoMatcher Global Forest is simple. Just follow EcoMatcher’s official social media accounts on LinkedIn, Facebook, Twitter, and Instagram, and for every new follower, a tree will be planted. Progress on the growth of the Global Forest can be found here: www.ecomatcher.com/ecomatcher-global-forest.

About EcoMatcher

EcoMatcher (https://www.ecomatcher.com) plants trees with vetted tree-planting foundations. EcoMatcher knows everything about every tree through EcoMatcher technology, offering full transparency and engagement. Companies use trees for programs such as meaningful corporate gifting, loyalty, rewards, employee engagement, events, and transparent carbon offsetting. Users can virtually travel to every tree in 3D and learn more about the tree and the tree’s farmer.

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